About the CEO

Meet Maya, the creative heart and hands behind The Lovie Brand. As the founder and CEO, Maya blends artistry with purpose, transforming yarn into pieces that inspire connection, comfort, and creativity.

Her journey began with a simple crochet hook and a love for handmade craft, which quickly grew into a business rooted in community and creativity.

Beyond the stitches, Maya sees crochet as a way to bring people together—building a brand that celebrates individuality and inclusivity. Each creation reflects her belief that handmade goods carry a special kind of warmth you can feel.

Join Our Crochet Circle

Be the first to know about new drops and exclusive discounts. Sign up for email alerts and never miss a stitch of what’s coming next!